Branding Your Solo Show in the Marketplace
SATURDAY, AUGUST 29, 2020 | 12:00 p.m. - 1:00 p. m. PST | Workshop
This workshop has been designed to identify one’s market, address booking, fees, contracts, marketing/PR, technical riders, technical rehearsals, travel, lodging, and working with presenters and technical crews in live theatre. This workshop will also navigate how to present works online in this new climate.
This panel is designed to cover print and online collateral materials such as flyers, postcards, and program design; marketing tools such as blasts, blogs, video promos, and more. This panel will discuss the media in areas such as traditional and online print, radio, and television; social networking, community outreach, and target marketing. Hiring the right publicist and utilizing free marketing will also be explored.
Moderator: Lynne Conner (Actor/Publicity4You)
Panelists: Ron Brewington (Internet Talk Show Host), Phillis Stacy-Brooks (Web Designer/Social Media/Graphic Designer), Jahna Houston (Media),
Philip Sokoloff (Publicist) and Unique Thomas (Editor/Photographer)
Ron Brewington is the host, producer, and writer of The Actor’s Choice, a weekly international television talk show, which recently celebrated its 200th episode. He was a host and producer of Actors E Chat, a daily international television talk show for nearly 3 years. Brewington also covered the entertainment scene for American Urban Radio Networks, reporting from events such as the Academy Awards, Grammy Awards, Soul Train Music Awards, American Music Awards, and others. He has been heard as the voice of the NAACP Image Awards, Heroes & Legends (HAL) Awards, NAACP Theater Awards, and others. He also does voiceovers for community and civic organizations and narrations for local stage productions.
As the result of a worldwide campaign, Brewington was instrumental in getting a star on the Hollywood Walk of Fame for the late Motown Records singer Marvin Gaye, as well as Jackie Wilson, The Miracles, Holland-Dozier-Holland, and others. Ron Brewington spearheaded a worldwide campaign in 2003, for Marvin Gaye to receive a U.S. postage stamp, which he received in April 2019.
Jahna Cole Houston
"I love capturing moments and movements. We are all natural-born artists and creators. I love capturing the true essence of your being.
You Be. I Capture. I make you sparkle more than you already are."
Lynne Conner's L.A. upbringing and passion for entertainment led her to publicity where she formed Publicity4you out of a need to garner media attention and build audiences through media. A desire to complete her degree channeled Lynne to film school and ultimately producing short films. Lynne’s directorial film debut Raising Kings is currently streaming on African American Women In Cinema (AAWIC) and BHERC.TV. Conner has produced numerous shorts and is currently on the film circuit with Young & Naive (Tuesday Conner) and A Gift for My Sister (Angela M. Gordon), among others.
An alum of Inner City Cultural Center, Conner is an active Board Member of the Los Angeles Women’s Theatre Festival, where she gained her chops as a publicist and has promoted LAWTF events since 1999. Conner has been a team member of Black Hollywood Education and Resource Center (BHERC) since 2001, promoting Reel Black Men, Sistas Are Doin’ It For Themselves, and AAFM, as well as many other BHERC events. Take Wings...Soar!
Phillis Stacy-Brooks is an Award-winning Creative Director with an extensive background in Brand Development and Social Media Marketing. Founder of Main Street Graphics, she has been a designer for 16 years, and the author of the What Makes Books series. Phillis has been fortunate to work with some of the biggest companies, such as Walt Disney Studios, Healthnet, Lexus, a Division of Toyota Motor Sales, U.S.A., Inc., Oakland Athletics, John Paul Mitchell Systems, Toyota Motor Sales U.S.A., Inc., University of California, Los Angeles, Honda Financial Services, Toyota Financial Services, Universal Studios, Warner Bros., Hilton Hotels, New Line Cinema, Manhattan Short Film Festival, Wendy’s International.
Phillis' passion for non-profits led her to work with The Los Angeles Women’s Theatre Festival, Single Mothers Outreach, Circle of Hope, SCV Charity Chili Cook-Off, Hardship 2 Hope, and Mothers Fighting for Others. Phillis Brooks loves to cook and is the mother of three sons who currently live in Frazier Park.
Jahna Cole Houston
Jahna Cole Houston - Prior to pursuing her journey as an actor and winning two consecutive COLSAC Acting Awards (2016, 2017), she worked as an independent publicist in Los Angeles for The Cole Company for ten years. Her clients included local TV/Film actors, pageant titleholders, and events for non-profit organizations for which she procured print media exposure and live appearances. Houston has an extensive background in print, and electronic media, and knows the ropes of how to effectively “be your own publicist.” Her own self-promoted candid commentary The Way I See It about hot headlines and social issues aired on Cable Radio Network and Time Warner Cable for five years.
Jahna Cole Houston has a passion for advising actors/artists/creatives, recommending the resources, tools, and concepts that can collectively work best for them. “Thank you LAWTF for inviting me to share some of those thoughts today.”
PHILIP SOKOLOFF is L.A.'s most active theatrical publicist, representing over 100 stage attractions and several dozen independent feature films per year (when the city is not in pandemic shutdown mode). His career spans 26 years. Also an actor, he appears in the new film comedy, Gastropod.
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This event is full of career training from industry professionals, designed to give a boost to solo performers, but will also be of value to anyone contemplating online or live theatrical production in Los Angeles or who wishes to tour in these changing times. Attendees will be able to attend 9 informative offerings including an interview with LAWTF's Co-Founder, Workshops and Panels.
Tuition for the weekend is $25.
This discounted tuition is made possible in part by support for this program provided through the City of Los Angeles Department of Cultural Affairs, Arts Development Fee Program.
REGISTRATION: https://bit.ly/virtualempowermentday A Zoom link will be sent to those who have completed their registration.
INFORMATION: www.lawtf.org or call (818) 760-0408.
Support for this program was provided through the City of Los Angeles Department of Cultural Affairs, Arts Development Fee Program